This week the final film in the ‘Making Markets’ video series is released. This focuses on the transformed beef sector in Masvingo. In farms that were once large-scale ranches, with high quality animals stocked at very low rates, now a very different cattle production system has emerged on the new resettlements. Here multi-purpose herds are being kept providing multiple functions – draft, transport, milk, manure – and also meat. The beef market has radically changed, from one focused on high quality cuts and exports to the supply of a growing urban domestic market. New farmers are supplying beef via a range of private abbatoirs, butcheries, supermarkets and informal meat traders. The whole value chain has transformed in ways that has resulted in employment and more locally-based, inclusive growth.
The video picks up on themes discussed in earlier blogs, including on:
- The changing nature of Zimbabwe’s beef industry
- Beef value chains
- Cattle marketing
- Abbatoirs and the meat trade
- The rise of butcheries
This work, and the production of the film, has been supported by the Space, Markets, Employment and Agricultural Development (SMEAD) project, looking at changing patterns of local economic activity following land reform.
Watch the video here (as before if you’ve watched others in the series, you can skip the first 1 min and 30 secs. Also if you would prefer a low resolution version, the link is here):